Julie Lapolito

Julie Lapolito is a marketing, business development, and product management executive and has been helping companies shape their identity, craft their narrative, and define new products and services for over 30 years.


She has led communication efforts to develop corporate branding; product, packaging, and pricing; white papers; marketing campaigns; sales support; and user documentation through her positions as VP of Marketing, Director of Product Management, and Information Architect. Her corporate experience includes involvement with large companies such as Microsoft, Digital Equipment Corporation, and IBM, to midsize companies and dotcom start-ups.


Julie Lapolito is also heading up Bardic Systems’ Research & Development, with a focus on developing products and services using our Narrative Consulting methods and culture change processes. In addition, the R&D efforts synthesize and transform academic findings into actionable, transformational practices for organizations and individuals.